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TAILORED DIAGNOSTICS
Built by legal-sector marketing specialists.
This short scorecard helps law firms sense-check how much of their marketing is still recognisably human. In a couple of minutes you will see where AI is working hard for you, and where it has quietly replaced the things clients actually buy.
You'll be scored against the following key areas:
- Voice and Content (questions 1 to 3)
- People and Visibility (questions 4 to 6)
- Real World Presence (questions 7 to 9)
- Client Experience (question 10)
What you'll gain after completing:
Personalised Results
Ten quick questions covering your content, your people, your presence and your response times. Your answers generate an instant score out of 20 and one of four profiles, from At Risk of Robotic to Human-Led Brand.
Practical Insights
Your result comes with an honest read of what it means commercially, not just what it means for your brand. We highlight what is working, what clients are likely to notice, and the risks we see most often in firms at a similar stage.
Proven Strategies
Alongside your score you'll get clear pointers on where to put the people back in, plus the option of a no-obligation discovery call with us.
IS THERE STILL A PERSON IN YOUR MARKETING?
This 60-second scorecard helps law firms see how much of their marketing still feels like it came from a person, and where automation has gone a step too far.
Designed specifically for the legal sector, it draws on our experience supporting law firms with strategy, brand storytelling and marketing management.
Rather than asking whether you are doing enough marketing, it asks the questions your clients answer for themselves:
- Can they tell your firm apart from the one down the road?
- Can they see the people they would actually be working with?
- Can they reach one when it matters?
What you'll get:
✓ A clear result showing whether your firm is At Risk of Robotic, AI Heavy or Human-Led
✓ Practical insight into what is working and where the human layer is thin
✓ A short, tailored summary you can act on immediately
IS THERE STILL A PERSON IN YOUR MARKETING?
This 60-second scorecard helps law firms see how much of their marketing still feels like it came from a person, and where automation has gone a step too far.
Designed specifically for the legal sector, it draws on our experience supporting law firms with strategy, brand storytelling and marketing management.
Rather than asking whether you are doing enough marketing, it asks the questions your clients answer for themselves:
- Can they tell your firm apart from the one down the road?
- Can they see the people they would actually be working with?
- Can they reach one when it matters?
What you'll get:
✓ A clear result showing whether your firm is At Risk of Robotic, AI Heavy or Human-Led
✓ Practical insight into what is working and where the human layer is thin
✓ A short, tailored summary you can act on immediately
